Protect rankings. Prevent traffic loss. Preserve performance.

⚠️ Nearly 40% of migrations fail — and SEO is often to blame.

This checklist ensures your move doesn’t kill your traffic.

🧠 Pre-Migration Planning

• [ ] Crawl the Current Site using Screaming Frog, Ahrefs, or SEMrush
• [ ] Export all metadata (title tags, meta descriptions, canonicals, OG tags)
• [ ] Document URL structures — pages, blogs, landing pages, etc.
• [ ] Identify top SEO performers by traffic, rankings, and backlinks
• [ ] Backup internal linking structure and navigation hierarchy
• [ ] Benchmark key SEO metrics (organic sessions, bounce rate, keyword rankings)
• [ ] Map keyword intent to URLs to preserve search intent in the new structure

🔁 URL Mapping & Redirect Strategy

• [ ] Maintain 1:1 URLs when possible (especially high-ranking pages)
• [ ] Create a 301 redirect map for any changed URLs
• [ ] Check redirect chains and avoid loops (use Screaming Frog/Redirect Path)
• [ ] Identify and remove old or irrelevant URLs (if necessary, add 410s)
• [ ] Submit and test redirect plan with staging tools or QA team

⚙️ Platform-Specific Considerations